RSVP for this free event here.

Web tracking is pervasive: the average popular website incorporates over fifty third-party tracking mechanisms. And web tracking is unpopular: a majority of Americans oppose the practice. Do Not Track is a technology and policy response that would provide users with a simple, universal web tracking opt out. Both the Federal Trade Commission and the Department of Commerce have signaled support. This talk explores central questions in the ongoing web privacy debate:

* What information do third parties collect about users?
* What technologies do third parties use to track users?
* What limits does the online advertising industry's self-regulation impose?
* What should Do Not Track prohibit?
* Who should enforce it, and how?
* What would the economic impact be?
* Could it actually happen?

To learn more, visit http://donottrack.us and follow @donottrack.