Corporate ethics has to be more than a buzzword or a slogan. A culture of integrity can be a major corporate asset with a value as great as a company's trademarks, patents, or brand name.  Preet Bharara leads the most aggressive and successful criminal prosecutors office in the United States specializing in white collar crimes. He has led the insider trading prosecutions of Raj Rajaratnam, the head of a major hedge fund, and Rajat Gupta, former head of McKinsey and Company, and has never lost a criminal insider trading prosecution. His office has also prosecuted major Foreign Corrupt Practices Act, money laundering, and securities fraud cases, and has a particularly intimate view of the benefits of integrity as a valuable business asset.