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Listening to Profits: The Marketing of the Drug Abilify

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February 26, 2014 7:00pm - 9:00pm

Room 85

Pharmaceutical companies have come underfire for close financial relationships with university researchers and interactions with prescribing physicians. As these relationships have come under scrutiny, companies have increasingly marketed medications directly to patients. The marketing of Abilify, one of the best-selling drugs in the country, illustrates these tangled relationships.