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Apple, Samsung Fail To Make Nice In Settlement Talks Over Patent Case

Publication Date: 
February 22, 2014
Source: 
Cnet.com

Professor Mark Lemley weighs in on the Apple/Samsung verdict and how even though they've won in the courtroom, Apple doesn't seem to be "winning in the marketplace." 

Bust out your Samsung pennant, your Apple foam finger, or your Jony Ive bobblehead doll -- it looks like we're in for another patent trial.

In a legal filing Friday, the companies said that during the first week of February, Samsung mobile chief Shin Jong-Kyun and other execs from the South Korean consumer-electronics giant met with Apple CEO Tim Cook and a clutch of his cohorts for a full day of mediated negotiation talks. The companies also spoke with the mediator by phone several times after the face-to-face.

...

But that might be cold comfort for Apple. Stanford Law School professor Mark A. Lemley told Bloomberg that "even though Apple seems to be winning across the board" in court, "they're not winning in the marketplace" and that pro-Apple verdicts and even bans on the sale of Samsung gadgets "don't seem to be slowing Samsung's momentum very much."