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Do Not Track' Rules For Advertising To Web Users Come A Step Closer To An Agreement

Publication Date: 
July 15, 2013
Source: 
The New York Times - Technology
Author: 
Somini Sengupta and Natasha Singer

Aleecia McDonald, director of privacy at the Stanford University Center for Internet and Society, was quoted about her thoughts on the consensus draft document for Do Not Track rules by Somini Sengupta and Natasha Singer of The New York Times - Technology.

Web users should be able to tell advertising networks not to show them targeted advertisements based on their browsing activities — and those companies should comply. That is the verdict of the leaders of a working group that has been arguing for almost two years over how to establish a uniform Do Not Track standard for the Internet.

The group has been trying to arrive at a consensus draft document that outlines what it means when a Web user turns on a Do Not Track signal. Still unresolved and a major point of difference among the group’s members is whether advertising networks and data brokers should be allowed to collect, retain and categorize that browsing data, using small bits of code and other methods that identify each user.

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"On substance, with a great deal of additional work issue-by-issue, it is not impossible to make this draft work, perhaps in 2014," Aleecia McDonald, director of privacy at the Stanford University Center for Internet and Society, said on the working group’s comment page.