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From the Ashes of Defeat

Publication Date: 
August 21, 2006
Source: 
The Wall Street Journal
Author: 
Vanessa O'Connell

"The Wall Street Journal" quotes Professor Robert L. Rabin in a story about how a recent court decision is making cigarette manufacturers "revamp" the marketing of their products.

"Tobacco companies got off pretty well in this case," says Robert L. Rabin, a professor at Stanford Law School "By simply restructuring their marketing -- as they tend to do so well -- cigarette makers will be able to convey the same thing but in a slightly different way. They have already proven over a 50- or 60-year period that their ingenuity can't be beat in terms of coming up with new ways for promoting cigarettes."