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Millions Sign Up For Facebook Username

Publication Date: 
June 13, 2009
KCBS Local News - AP

Resident Fellow at the Center for Internet and Society M. Ryan Calo is a guest on KCBS radio discussing Facebook's decision to allow the use of vanity URLs:

Starting at 12:01 a.m. EDT on Saturday, the popular online hangout's millions of users began claiming a name to use as part of their profile page's Web address—as in at the rate of 550 people per second.

"In many ways it’s really just truly a vanity issue in the sense that you want to have your own identity and your own line up top,” said Ryan Calo, a resident at Stanford University’s Center for Internet and Society.

Facebook currently assigns each profile a string of numerals over which users have no control. Calo says by allowing users to choose their own name, they will get their own “personalized account” which could offer more advantages.