Millions Sign Up For Facebook Vanity Usernames
Resident Fellow at the Center for Internet and Society M. Ryan Calo is quoted in a CBS 5 article about Facebook and its many users having chosen usernames as part of their profiles:
"In many ways it's really just truly a vanity issue in the sense that you want to have your own identity and your own line up top," said Ryan Calo, a resident fellow at Stanford University's Center for Internet and Society.
Facebook currently assigns each profile a string of numerals over which users have no control. Calo said by allowing users to choose their own name, they will get their own "personalized account" which could offer more advantages.
"So if you're using Facebook for a professional reason, you might find it easier to direct people to your page," he explained.