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Simplifying The Bull: How Picasso Helps To Teach Apple's Style

Publication Date: 
August 10, 2014
The New York Times - Technology
Brian X. Chen

Professor Joshua Cohen comments on his time teaching at "Apple University," Apple's internal training program, for The New York Times.

Apple may well be the only tech company on the planet that would dare compare itself to Picasso.

In a class at the company’s internal training program, the so-called Apple University, the instructor likened the 11 lithographs that make up Picasso’s “The Bull” to the way Apple builds its smartphones and other devices. The idea: Apple designers strive for simplicity just as Picasso eliminated details to create a great work of art.


One of the teachers for this course, Joshua Cohen, a Stanford professor, brought up Central Park in New York. The space for the park was originally a rocky swamp. But, Mr. Cohen said, its designers wanted to transform it into an area that gave urban residents the experience of nature.