What Makes People Give?
The New York Times Magazine quotes President of the William and Flora Hewlett Foundation and former Dean Paul Brest about fund-raising:
“I think some fund-raisers have developed terrific intuitions, passed on through the fraternity of fund-raisers,” says Paul Brest, president of the William and Flora Hewlett Foundation in Menlo Park, Calif., which often works with charities. “But a lot of the intuitions don’t work. Look at how much junk mail you get.”