Details Author(s): Mark A. LemleyStacey L. Dogan Publish Date: 2004 Publication Title: Houston Law Review Format: Journal Article Volume 41 Issue 3 Page(s) 777-838 Citation(s): Stacey L. Dogan & Mark A. Lemley, Trademarks and Consumer Search Costs on the Internet, 41 Houston Law Review 777 (2004).