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"The Membership Economy" with GSB at Stanford (POSTPONED)


September 15, 2011 7:30am - 10:00am

Room Offsite

Why deal with the hassles and limitations of ownership, when for a small monthly fee, you can access so much more? There is a massive trend that is radically transforming business models across nearly every industry. The Membership Economy has been enabled by internet and mobile innovations, and appeals to customer psychology to provide lower risk, up-front-cost and hassle, increased selection, flexibility and connection.

SLS alumni and guests are invited to join GSB alumni for a panel of some of the early leaders riding this trend, moderated by Robbie Kellman Baxter, MBA '96, and President of Peninsula Strategies. Hear how companies like, OnLive, and Inspirato are moving beyond ownership and developing membership models that inspire and delight their customers. Learn what you need to know to transform your staffing, marketing, sales, product and accounting functions to thrive in this new model.


  • Brad Handler, Founder of Inspirato and Exclusive Resorts
  • Etienne Handman, COO at OnLive, Founder of Pandora Internet Radio
  • Dan Levin, COO of

Cost is $25 per person and includes hot breakfast. Seating is limited, so register early - advanced registration is required by September 12.


Cancellations must be received by September 12 to ensure a full refund. Send cancellation of registration to or phone 650.724.2709. Refunds will be processed after the event.

View a PDF map of the Knight Managament Center. The Oberndorf Event Center is on the third floor of the North Building. Visitor pay parking is available on the first floor of Parking Structure 7, located below Knight, accessible from Campus Drive East.