A New Battle Is Beginning In Branding For the Web
Professor Paul Goldstein is quoted in a New York Times article about trademarks related to the Internet and companies' attempts to "slap a brand on still vaguely defined products and services in the uncharted ephemera of cyberspace":
In recent years, patents — not trademarks — have been the main focus of intellectual property experts and the courts, especially around the issue of whether patents on software and business methods have become counterproductive, inhibiting innovation.
But some legal experts say trademark issues may take on a higher profile, fueled by the escalating value of brands in general and trademark holders increasingly trying to assert their rights, especially on the Internet.
“Trademark is the sleeping giant of intellectual property,” said Paul Goldstein, a professor at the Stanford law school.