Google Plans To Merge More User Data Across Its Products
The Internet search giant is putting a notice on its home page and sending emails to users starting Tuesday. Google says the changes will give users a better, more consistent experience on Google products and will help advertisers better reach users who are interested in their products and services.
"Sounds like Google's overall practices won't be that different; it's more that Google is owning up to how it thinks and what it does," said Calo, who’s with Stanford Law School's Center for Internet & Society, which gets some funding from Google.
But he’s less sure if Google isn’t risking turning off some users with what he calls the "creepiness" factor.
For example, Google says someday it may be able to alert you based on your location, your calendar and local traffic conditions when you are going to be late for a meeting. According to Google: "Google users still have to do too much heavy lifting, and we want to do a better job of helping them."
Do users want Google to do that? It depends, Calo said.
"It's different if I am going to a business meeting or to a strip club,” he said.