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How Apple Got Its Case Across

Publication Date: 
August 26, 2012
The Wall Street Journal - Technology
Jennifer Smith and Steve Eder

Professor Mark Lemley spoke with the Wall Street Journal's Jennifer Smith and Steve Eder on the Apple v. Samsung ruling and on the evidence which showed that "at some level Samsung set out to imitate Apple's product."

Apple Inc. AAPL +2.03%nailed its landmark victory over Samsung Electronics Co. 005930.SE -7.45%last week by distilling a complex tussle over patents into a clear story line that cast Apple as the good guy, and put its South Korean rival in a defensive crouch.

Both sides enlisted some of the top intellectual-property lawyers in the country, racking up tens of millions of dollars in attorneys fees, according to estimates by legal experts.


"All of that makes it pretty clear that at some level Samsung set out to imitate Apple's product," said Mark Lemley, a professor at Stanford Law School.


"Samsung's patents really looked like an afterthought," said Stanford Law's Mr. Lemley. "It also left the impression in the minds of the jurors that Samsung was on the defense."