Into The Breach
Plaintiffs attorney Scott Kamber is a privacy watchdog for consumers in the online world. Over the years, he's filed many class actions against companies over various security breaches of online information.
But recently, he's focused his efforts on a different type of online privacy suit. He's filed dozens of class actions against websites like Facebook and Netflix claiming they have sold users' personal information to advertisers, and they shouldn't have.
These cases really are about control, said Mark Lemley, director of the Stanford Program in Law, Science and Technology and founding Durie Tangri partner. People are primarily objecting to the lack of control they have over how they're depicted in that online universe. "Especially if it's in ways they might not like the world to know about," he said.