Abstract
Abstract
Manage your online reputation like a politician controls his public image: focus the bulk of your efforts on pursuing your own positive agenda, and have someone else take care of day-to-day slanders. Why is it so important to protect your online image? Eighty-three percent of executive recruiters said they use the Internet to uncover additional information about candidates, according to a recent survey by ExecuNet.com, a job search site for executives.