Details Author(s): Jeffrey L. FisherBruce E. H. Johnson Publish Date: January 1, 2004 Publication Title: Case Western Reserve Law Review Format: Journal Article Volume 54 Page(s) 1243 Citation(s): Bruce E. H. Johnson and Jeffrey L. Fisher, Why Format, Not Content, is the Key to Identifying Commercial Speech, 54 Case Western Reserve Law Review 1243 (2004).